SoftSwiss Affiliate Platform Expands with 44 New Brands & Advanced Fraud Detection

SoftSwiss is stepping up its game in online gambling with two big moves: expanding its Affilka affiliate platform by 44 new brands and rolling out a robust fraud detection tool. This expansion gives affiliates and casino operators more options to grow their reach, especially in key markets like the USA, Canada, and Australia, where online casinos constantly seek reliable partnerships for growth.

But it’s not just about size. The newly introduced fraud detection system is designed to catch fake registrations, click fraud, and other shady practices that eat into marketing budgets. For casinos operating in regions with tighter regulations, this added layer of protection offers peace of mind and helps ensure that marketing efforts deliver real, legitimate players.

Keeping Marketing Secure and Compliant

With regulatory scrutiny growing, security has become a top concern for casino operators. Affilka’s new fraud detection tool uses advanced algorithms to monitor user behavior and flag suspicious activity early. This helps casinos maintain compliance and protects their bottom line from fraudulent affiliates.

For affiliate marketers, this move signals SoftSwiss’s commitment to building a trustworthy platform where quality partnerships thrive. It’s a practical solution to a real problem, ensuring that every dollar spent on affiliate campaigns brings genuine returns.

Technology Driving Industry Standards

In the gambling industry, tech-driven solutions are no longer optional but essential for staying competitive. SoftSwiss has firmly positioned itself at the forefront of gambling technology, constantly rolling out new features to keep pace with industry demands. Just last month, SoftSwiss added an innovative Player Chat feature to its Sportsbook, designed to boost player engagement during live betting. It’s another example of how the company continues to enhance user experience across its entire product line. As markets grow more digital and competitive, adopting tools that improve security and transparency will be key to staying ahead.

What This Means for Casino Players

The benefits for casino players are clear: more trustworthy online casino sites, better transparency, and fewer risks of scams or shady operations. While much of this work happens behind the scenes, it ultimately ensures a safer and more enjoyable gaming experience.

SoftSwiss’s focus on growth and security isn’t just about business; it’s about setting a higher standard for the entire online gambling industry. With these latest moves, the company is helping shape a future where both casinos and players feel more confident and secure.